Class Type: MCDM - Page 28 - Communication Leadership

Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

COMMLD 559: Law, Data and Privacy

(

Baker

)

- 2019-2020 | Spring

MCDM Elective, Meets Law & Ethics Core Requirement
Tuesdays, 3/30 – 6/5 | 6:00-9:50pm | CMU 302

Course Description:

“Big Data,” “The Internet of Things,” “Behavioral Advertising,” “Analytics” — all buzzwords capturing the explosion of data and the promise of what we can do with data. Collecting, using, organizing, and sharing data and information also evokes legal issues and individual and collective uncertainty over who owns this data, what rights does one own, how does the data usage implicate privacy issues, how is and how should data use be regulated by the government, by private entities, for advertising, etc. This course will explore the legal issues associated with data usage, data collection, sharing of user information, and licensing. This course will pay particular attention to privacy laws in the United States, how the FTC and other regulators are approaching advertisers’ use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect (and do not protect) data and databases.

Student Testimonial:

“This course was a fascinating overview of a quickly changing field. We touched on a variety of ethical and legal issues surrounding emerging fields such as artificial intelligence, the Internet of Things and big data. The course is exciting and engaging because many of these areas are so new that laws haven’t even been written, and it provided a great framework to view these topics through a legal lens. Although we charted lots of unfamiliar territory, Kraig Baker is an outstanding lecturer and makes the topics approachable and even fun. You don’t have to have a law background to glean interesting and useful information from this course, and I would highly recommend it to anyone who is interested in how nascent digital fields will be shaped by the law, and vice versa.”

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COM 597: Design + Content: Introduction to UX Content Strategy

(

Holmberg

)

- 2016-2017 | Autumn 2016

MCDM Elective, Meets Research Methods Core Requirement
Mondays, 10/3/16-12/5/16, 6:00-9:50pm | CMU 126

Course Description:

The role of the content strategist requires an understanding of the fundamentals of both traditional UX and content strategy, and this class seeks to build the overlapping skills and concepts needed to succeed in this role, whether as a dedicated content strategist or if it’s just one part of the work. Students will learn the foundations of both UX and content strategy, including user journeys and user research, content hierarchies, basic wireframing, principles of IA, and more, culminating in a creative strategy brief which encompasses both fields. The goal is to come away from the class with a holistic understanding of both UX and content strategy, and their relationship to one another.

Student Testimonial:

“From class activities to assignments to even the class slides, Dave crafts an optimal user experience for the student. He takes the time to provide useful, in-depth feedback on all assignments which enhances the learning experience considerably. The UX Content Strategy Playbook we created was an incredible way to learn the specifics of UX exercises we studied in class; I’m sure I’ll use it for years to come. The books Dave selected for class will serve as excellent resources down the road as well. This was definitely one of the best classes I’ve taken in the Comm Lead program.”

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COM 583: Advanced Multimedia Storytelling: Human-Driven Documentary

(

Stonehill, Stuteville

)

- 2016-2017 | Autumn 2016

MCDM Elective
Thursdays, 9/29/16-12/8/16, 6:00-9:50pm | CMU 302

Add-code required.

Course Description:

Just a few years ago, creating rich multimedia was a boutique interest of elite journalists and filmmakers. But as lives and communities move further online, multimedia and character-driven, documentary-style storytelling is becoming a lingua franca for journalists, advocates, entrepreneurs, communities, and organizations. This course is a project-based class that teaches character-driven video production. Instruction will take students through story development, research and interview techniques, the technical aspects of shooting, editing, and production, as well as distribution and marketing. Emphasis will be given to reporting, interviewing, and the challenges of telling others’ stories well. Previous foundational MCDM storytelling class or demonstrated digital storytelling or video experience is strongly recommended. The Seattle Globalist is a nonprofit publication based in the UW Department of Communication that covers international connections in Seattle and specializes in human-centered multimedia journalism.

For an add code please send a short paragraph describing your experience, previous video/storytelling classes you’ve taken, and links to past work you’ve produced to stonehil@uw.edu.

Student Testimonial:

“I can’t say enough good things about Alex Stonehill’s and Sarah Stuteville’s class. Both are gifted educators and expert storytellers. As educators, I found them open and willing to engage many points of view with equal respect. That’s a rare talent. Their entry in the Seattle International Film Festival 2013 (Barzan) attests to the pedigree of their storytelling. They encouraged me to seek a challenging topic. In the few weeks we had in the class, they were mindful to remind the class to stay on pace. They grounded this advice in real-world experience. A big debt of thanks to Comm Lead for leveraging Alex and Sarah’s abilities and experience into a rewarding experience; the class was over all too quickly.”

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COM 597: The Future of Marketing: How Digital Media is Changing the Practice of Commercial and Consumer Engagement

(

Salkowitz

)

- 2016-2017 | Autumn 2016

MCDM Elective
Tuesdays, 10/4/16-12/13/16 (No Class 11/8), 6:00-9:50pm | CMU 302

Course Description:

Rapid evolution of digital media and technology continues to disrupt the business of marketing, making it essential for professionals in the field to keep abreast of trends in a number of areas. This class focuses on the technologies shaping marketing, advertising, media, public relations and communications in the 2-4 year horizon and explores strategies of successful marketing organizations, both digital and traditional. We will examine the impact of social media, mobility, big data, new content and rich media distribution technologies, multi-platform storytelling, apps, and other digital innovation on audience engagement. We will study how consumers and audience expectations are changing, and how marketers must shift their models to accommodate new realities and expectations. Finally, we will look at changes to the structures and processes that marketing organizations – corporate, agency or otherwise – can adopt to become resilient in the face of rapid change. This class assumes a general familiarity with the practices of digital marketing and digital technologies. It is recommended for marketing, advertising and commercial communications professionals interested in developments at the cutting edge of the field. We will offer a survey of techniques and practices, including case studies, readings from contemporary practitioners and thought leaders, and expert guest speakers.

Student Testimonial:

“The first day of class, Rob Salkowitz tells you that there is no crystal ball to predict the future of marketing. However, it really does feel like we were able to divine the future. Based around a technique called scenario planning, as a class and as groups, we looked at the future of technology (from 3D printing to Internet of Things), content/content creation, and a whole host of other things as they would relate to marketing in the future and to make predictions. It was a great class for thinking about trends and their influences and ways that marketers can stay ahead of the curve based on the knowledge that we have in-hand today.”

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COMMLD 559: Law, Data and Privacy

COM 597: Design + Content: Introduction to UX Content Strategy

COM 583: Advanced Multimedia Storytelling: Human-Driven Documentary

COM 597: The Future of Marketing: How Digital Media is Changing the Practice of Commercial and Consumer Engagement

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