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Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

COM 597: Thinking Story- Fundamentals of Storytelling for Organizations, Business, and Movements

(

Kessler

)

- 2017-2018 | Winter

Track Neutral
Tuesdays, Jan 9th-March 6th, 6-9:50pm | CMU 126

Course Description:

Thinking Story is a foundational class that focuses on the art and craft of nonfiction storytelling to communicate ideas and emotion, build relationships and community, promote change and inspire action. The class reflects the need in all sectors for superb storytelling. The class explores, investigates and discusses the elements of narrative — what makes a story a story – and looks at examples of nonfiction storytelling across media (text, sound, still image, moving image and multimedia combinations). This platform-agnostic, birds-eye view of story is about learning how to reframe/ reconceptualize “information” and “report” as story, how to locate the small story that illuminates the larger issue, and what it takes to produce such work. At its heart, the class is about learning how to conceptualize issues, topics, brands, and ideas as narratives. Students will learn to “think story,” to pinpoint, pitch and gather material for the production of original, compelling and persuasive content.

Student Testimonial:

“Storytelling is THE foundational skill every student must have a deep understanding of in order to succeed in the Comm. Lead program. Take this course if you want to learn how to craft a captivating story, if you want to be challenged, and if you want to improve as a writer, researcher, and interviewer. Thinking Story shows students how much thought is required to create an entertaining, purposeful, and persuasive story. The assigned reading, viewing, and listening materials are a combination of interesting examples of storytelling and long form nonfiction, intended to introduce students to the idea that humans are “wired for story.” Each assignment builds on the next, leading up to the final deliverable, a storyboard of the narrative you researched and developed all quarter. Professor Kessler asks her students to choose topics that are important and of interest to them. The work you will produce in Thinking Story feels more like a passion project rather than tasks you must complete. I recommend this class for all students in the program!”

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COM 597: Aligning UX Design With User Psychology

(

Evans

)

- 2017-2018 | Winter

MCDM Elective, Meets Research Methods Core Requirement
Tuesdays, Jan 9th-March 6th, 6-9:50pm | DEN 303

Course Description: 

Designers, product marketers, and entrepreneurs will learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether or not customers will be receptive to their digital innovations. This will give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content). Students will learn…

  • The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
  • Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
  • How to identify, apply theory, and develop consulting or research recommendations based on psychological theory
  • Application to their own business interests. A deeper understanding of common digital interfaces such as conversion funnels, display advertisements, and mobile notifications.
  • A broader understanding of the human context of digital ventures, and the ethical differences between alignment and meeting needs vs. exploitation and unsustainable design approaches

Student Testimonial: 

“This course explores the fascinating relationship between UX design and human psychology. In his lessons, Professor David Evans describes the psychological constraints of attention, perception, memory, disposition, motivation, and social influence, and uses real-world examples to provide a deeper understanding of their role in user design. Students are assigned weekly assignments where they apply one of the psychological processes to an example of their choice. Additionally, this class includes an in-depth ethics discussion centered on human behavioral traits and whether UX designers meet user needs or exploit them. As a final deliverable, students write an ethics paper based on the discussions. As a whole, Aligning UX Design with User Psychology is beneficial beyond the classroom because David’s enjoyable teaching style ingrains the lessons in his students. At the very least, this class will draw awareness to your own behavioral traits and help identify when they are manipulated.”

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COM 583: Multimedia Storytelling: Digital Distribution and the Story

(

Keller

)

- 2017-2018 | Winter

MCDM Elective
Mondays, Jan 8th-March 5th, 6:00-9:50pm, one class on January 27th | CMU 242

Course Description:

The landscape of web-distributed video can be broadly divided into three motifs: Entertainment, Newsgathering, and Business Communication. From YouTube to Vimeo, Netflix to Hulu, 12seconds.tv to Facebook, online video is a storytelling revolution. Or is it? How do storytelling choices affect message reception? Storytelling has been part of the human experience since the formation of language. Today, the technology that surrounds the “tell” of a story (the modes and channels of communication) directly shape the immersive experience felt by the viewer, while leveraging the lessons of narrative and myth. This course focuses on the decisions we make when we tell our stories. This course is both theoretical and practical. Students will be afforded the skills to create and distribute video stories. Additionally, students will be expected to display critical thinking around point of view, audience targeting, ROI success criteria, methodology, and production standards. Students are expected to exercise the craft of content creation while at the same time critically evaluating and deconstructing content they see in the marketplace.

Student Testimonial:

“Drew Keller’s Multimedia Storytelling class deftly weaves in the interconnected components of effective multimedia communication. Whether you are a novice or expert videographer, this class takes you to the next level by covering video syndication, platform selection, and monetization. In addition to perfectly balancing theory, guest lectures and hands on work, Drew went above and beyond by providing weekend tutorials on video composition, shooting and editing. He even provided 1:1 help during work!”

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COM 597: Measuring Marketing Effectiveness: Analytics and Insights for Brands

(

Myers

)

- 2016-2017 | Summer 2017

MCDM Elective, Meets Research Requirement
Mondays, 6/19-8/14, 6:00-9:50pm | CMU 126
Please note this class will not meet on July 3 but will instead add a class on Tuesday, July 11, 6:00-9:50pm in CMU 126.

Course Description: 

This course will introduce students to the fundamentals of digital marketing analytics and driving insights on how to measure the efficacy and ROI of digital media. We will compare and evaluate some of the analytics tools on the market and learn how to perform a social landscape audit, establish KPIs (key performance indicators), set marketing goals, and determine methods for campaign performance tracking. We’ll deep dive into the components that comprise a monthly monitoring report, including managed channel (Facebook, Twitter, YouTube, etc.) success metrics and KPI tracking, conversation themes, influencer identification, data insights, and listening & monitoring topics. We’ll examine the latest debates, tools, technologies, and social channels and their implications for social media analytics. We will further explore each channel used in digital marketing including paid, owned, and earned.

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COM 597: Crisis Communication Strategies in a Digital World

(

Schwartz

)

- 2016-2017 | Summer 2017

Track Neutral, Meets Law & Ethics Requirement
Mondays, 6/26-8/14, 6:00-9:50pm | MGH 074
Please note this class will begin the second week of the quarter on June 26 and will add a class on Tuesday, June 27, 6:00-9:50pm in CMU 126.

Course Description:

The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.

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COM 597: Strategic Communication for Responsible Leaders

(

Keyes

)

- 2016-2017 | Summer 2017

MCDM Elective
Wednesdays, 6/21-8/16, 6:00-9:50pm | CMU 126

Course Description: 

Honesty, integrity and high moral standards top the list of qualities expected of a leader, whether they are running a country, inspiring a global team or launching a new product. The challenge comes in knowing how to harness these attributes to inform and fuel communication that’s authentic and effective. This course will examine the concept of leadership, explore a range of leadership styles and discuss the role strategic communication plays in creating and maintaining positions of power and influence. Concepts including cultural intelligence and personal branding will be applied to tools and techniques from executive speeches to social media channels. As a responsible leader, the art of storytelling is critical for everything from inspiring a vision to managing a reputation during a time of crisis to connecting with communities. This course uses real-world scenarios, current events, interactive discussions, in-class exercises, and a variety of guest lectures to provide practical insight, relevant theory and memorable learning.

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COM 597: Intensive Video Storytelling: Conceptualizing, Shooting, and Editing

(

Keller

)

- 2016-2017 | Summer 2017

Track Neutral, 3 Credits
Wednesday-Sunday, 7/12-7/16, 9:00am-5:00pm | CMU 304 7/12-13, CMU 302 7/14-16

Course Description:

Media creation is a multi-step effort, with thoughtful decision-making involved throughout the process. How do the choices you make in the telling and delivery of your story affect the reception of your message? This course is aimed at expanding thought about how online media is affecting storytelling. Additionally, students will gain hands-on practice in producing online video stories. The skills-based aspect of this course is designed to familiarize students with the technologies associated with storytelling. Specifically how to refine, shoot, edit, and distribute their online video.

Student Testimonial:

“Five consecutive full days in the classroom may look intimidating, but not to worry, Drew Keller has a knack for effectively breaking up each eight-hour session. Drew takes students through a variety of exercises ranging from lecture and group discussions, to campus excursions to shoot footage, to hands-on video editing sessions. The first half of the course begins with the basics of storytelling through video. Drew makes sure each student has a firm grasp on film equipment use and vocabulary (light, sounds, camera, etc.). The second half is spent alone or in small teams shooting for and editing final projects which are screened the last day of class (Sunday afternoon). When I signed up for this course I cleared my schedule for the five days and devoted my entire attention to what I was learning. I decided to treat the course like a conference or even summer camp. Video editing is one of those tasks that always takes longer than you imagine, so be prepared to live and breathe your final project on days 3 through 5. But by the time you export your final video, you are quite amazed at what you were able to accomplish in such a short time span. Taking this course during the normal 10-week schedule probably allows for more internalization of the material and obviously additional time to learn shooting and video editing skills, however taking the 5-day deep dive proved to be extremely rewarding. This course is great for someone who doesn’t want to devote an entire 5 credits or quarter to video storytelling since it may not be the primary focus of their graduate school studies or career, but wants to get the higher level overview to be able to understand the process of creating a short online film from start to finish.”

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COM 597: Leadership Approaches to Diversity Initiatives in Organizations

(

Ross

)

- 2016-2017 | Summer 2017

Track Neutral, 3 credits
Tuesdays, 6/20-8/15, excluding 7/4, 6:00-8:20pm | PCAR 297

Course Description: 

How leaders facilitate an inclusive work culture directly impacts the effectiveness of workplace diversity efforts. Changing workforce demographics and global collaborations create opportunities for greater effectiveness, resilience, and innovation. Without intentional leadership, however, these benefits can be lost. This course examines how common diversity paradigms profoundly shape how organizations approach internal diversity work and why these expectations matter. Students will learn to identify and communicate their own preferred leadership approaches to diversity and inclusion and will practice ways to collaborate with others who may hold very different expectations. In future, whether asked in a corporate job interview or by a journalist profiling a small start-up, students who have taken this class will be better equipped to field questions about these critical aspects of leadership in the 21st Century.

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COM 583: Advanced Narrative Multimedia Storytelling

(

Stonehill

)

- 2017-2018 | Autumn 2017

MCDM Elective
Thursdays, 9/28-12/7, 6:00-9:50pm | CMU 302

Course Description:

From prehistoric cave paintings to Netflix binges, our innate attraction to stories defines us as a species. Yet as professional communication tools and techniques become more sophisticated, there’s a tendency to forget the fundamentals and lose sight of what makes storytelling such a persuasive tool.

This class will explore those fundamentals while practically tackling the relational challenges of storytelling: building trust with subjects and clients, telling the stories of others ethically, capturing authenticity without equipment getting in the way, and crafting a compelling narrative from sometimes messy real-life material. This coursework is designed to support students as they create high-value work in one of the most challenging but powerful modes of storytelling: human-driven documentary film. They’ll conceive of, research, shoot, edit, and create a distribution plan for a short, character-driven documentary on the subject of their choice, in partnership with a client. All the while, they’ll be considering deeply how story functions throughout our media and applying those lessons to their project.

This is an advanced course that will assume a basic knowledge of technical aspects of video production and editing, so a previous foundational MCDM storytelling class or equivalent technical experience is strongly recommended. Given that the emphasis of this course is on the interpersonal aspects of storytelling, that baseline technical familiarity will be vital to your success. While your technical skills will improve through the filmmaking process, this course is not a deep dive into the latest and greatest technology in filmmaking. It is a deep dive into the tried and true pillars of great storytelling. Contact instructor with any questions.

Student Testimonial:

“I can’t say enough good things about this class. [The instructors] are gifted educators and expert storytellers. As educators, I found them open and willing to engage many points of view with equal respect. That’s a rare talent. Their entry in the Seattle International Film Festival 2013 (Barzan) attests to the pedigree of their storytelling. They encouraged me to seek a challenging topic. In the few weeks we had in the class, they were mindful to remind the class to stay on pace. They grounded this advice in real-world experience. A big debt of thanks to Comm Lead for leveraging [the instructor’s] abilities and experience into a rewarding experience; the class was over all too quickly.”

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COM 597: Design + Content: An Introduction to UX and Content Strategy

(

Holmberg

)

- 2017-2018 | Autumn 2017

MCDM Elective, Meets Research Methods Core Requirement
Mondays, 10/2-12/4, 6:00-9:50pm | CMU 126

Course Description:

This course focuses on the fundamentals of both traditional user experience (UX) and content strategy, and seeks to build the overlapping skills and concepts needed to successfully design products and services for humans (otherwise known as the human-centered design process). Students will learn the foundations of both UX and content strategy, including user journeys and user research, content hierarchies, basic wireframing, principles of information architecture, basic prototyping and more, culminating in a creative strategy brief which encompasses both fields. The goal is to come away from the class with a holistic understanding of both UX and content strategy, and their relationship to one another.

Student Testimonial:

“From class activities to assignments to even the class slides, Dave crafts an optimal user experience for the student. He takes the time to provide useful, in-depth feedback on all assignments which enhances the learning experience considerably. The UX Content Strategy Playbook we created was an incredible way to learn the specifics of UX exercises we studied in class; I’m sure I’ll use it for years to come. The books Dave selected for class will serve as excellent resources down the road as well. This was definitely one of the best classes I’ve taken in the Comm Lead program.”

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COM 560: Law, Data and Privacy: Legal and Privacy Issues with Data, the Cloud, Internet of Things, and Artificial Intelligence

(

Baker

)

- 2017-2018 | Autumn 2017

MCDM Elective, Meets Law & Ethics Core Requirement
Tuesdays, 10/3-12/5, 6:00-9:50pm | CMU 302

Course Description:

“Big Data”, “The Internet of Things”, “Behavioral Advertising”, “Analytics” — all buzzwords capturing the explosion of data and the promise of what we can do with data. Collecting, using, organizing, and sharing data and information also evokes legal issues and individual and collective uncertainty over who owns this data, what rights does one own, how does the data usage implicate privacy issues, how is and how should data use be regulated by the government, by private entities, for advertising, etc. This course will explore the legal issues associated with data usage, data collection, sharing of user information, and licensing. This course will pay particular attention to privacy laws in the United States, how the FTC and other regulators are approaching advertisers’ use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect (and don’t protect) data and databases. This course is designed both as a stand-alone course to satisfy the law and policy requirement of the program and as a companion to the law and policy course offered in the Spring, which focuses more on free expression and intellectual property issues around content.

Student Testimonial:

“This course was a fascinating overview of a quickly changing field. We touched on a variety of ethical and legal issues surrounding emerging fields such as artificial intelligence, the Internet of Things and big data. The course is exciting and engaging because many of these areas are so new that laws haven’t even been written, and it provided a great framework to view these topics through a legal lens. Although we charted lots of unfamiliar territory, Kraig Baker is an outstanding lecturer and makes the topics approachable and even fun. You don’t have to have a law background to glean interesting and useful information from this course, and I would highly recommend it to anyone who is interested in how nascent digital fields will be shaped by the law, and vice versa.”

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COM 597: The Future of Marketing: How Digital Media is Changing the Practice of Commercial and Consumer Engagement

(

Salkowitz

)

- 2017-2018 | Autumn 2017

MCDM Elective
Wednesdays, 9/27-12/13, 6:00-9:50pm, no class Oct. 4, instead class will be held December 13 | CMU 302

Course Description:

Rapid evolution of digital media and technology continues to disrupt the business of marketing, making it essential for professionals in the field to keep abreast of trends in a number of areas. This class focuses on the technologies shaping marketing, advertising, media, public relations and communications in the 2-4 year horizon and explores strategies of successful marketing organizations, both digital and traditional. We will examine the impact of social media, mobility, big data, new content and rich media distribution technologies, multi-platform storytelling, apps, and other digital innovation on audience engagement. We will study how consumers and audience expectations are changing, and how marketers must shift their models to accommodate new realities and expectations. Finally, we will look at changes to the structures and processes that marketing organizations – corporate, agency or otherwise – can adopt to become resilient in the face of rapid change. This class assumes a general familiarity with the practices of digital marketing and digital technologies. It is recommended for marketing, advertising and commercial communications professionals interested in developments at the cutting edge of the field. We will offer a survey of techniques and practices, including case studies, readings from contemporary practitioners and thought leaders, and expert guest speakers.

Student Testimonial:

“The first day of class, Rob Salkowitz tells you that there is no crystal ball to predict the future of marketing. However, it really does feel like we were able to divine the future. Based around a technique called scenario planning, as a class and as groups, we looked at the future of technology (from 3D printing to Internet of Things), content/content creation, and a whole host of other things as they would relate to marketing in the future and to make predictions. It was a great class for thinking about trends and their influences and ways that marketers can stay ahead of the curve based on the knowledge that we have in-hand today.”

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COM 597: Content & Social Strategy for Maximum Business Impact

(

Schiller

)

- 2017-2018 | Autumn 2017

Track Neutral, 3 Credits
Saturdays, 10/14, 10/28, and Sunday 11/5, 9:00am-5:00pm | CMU 126

Course Description:

Many experts think of social media and content strategy in big company terms: getting buy-in from management, developing a process, communicating among teams, defining metrics, etc. All very important, but in an over-saturated digital world how do you create the actual content? Not boring, me-too, formulaic content, but stories that people actually read, share and take action upon? Contrary to what many people think, great content is not built on luck or magic; it’s built using specific, repeatable techniques that you can learn and deploy to drive your business objectives. This class will teach you how to create unforgettable content, how to customize it for each social channel and how to ensure that your social and content strategy support each other for maximum business impact. Through a combination of case studies, readings and hands-on assignments, students will gain a solid understanding of how to create the kind of content that other marketers will wish was their own.

Student Testimonial:

I came into class with little to no formal training on content strategy. It was apparent from the get go that I would be learning multiple useful techniques on how to break down content and better improve said content based on the its ultimate goal. With her years of industry experience and scrappy attitude, Carol was a terrific asset to the class. Regardless of your individual pathway through the program, this is a great class for better understanding the online ecosystem that we all exist in.

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COM 536: Leadership Through Story and Communities: Creativity and the Digital Age

(

Crofts

)

- 2017-2018 | Autumn 2017

Required Core Course for MCDM and MCCN
Saturdays, 9/23, 10/7, 10/21, 11/4, 11/18, 9:00am-5:00pm | GWN 201

Course Description:

The Comm Lead core classes are designed to build off one another, with the Fall core class focused on personal narrative and leadership styles, with the Spring core class opening the aperture on narrative to include organizational storytelling and engagement. Both classes are also designed to set expectations and behaviors for a fruitful graduate school experience that encourages students to take accountability for their own learning, to see themselves as creatives, as leaders, and as entrepreneurial thinkers whose evolving expertise serves not just their own professional growth, but the wellbeing of their greater community at large.

This foundational class considers personal leadership development through the two lenses of story and community, with particular attention paid to contemporary research on creativity. In this digital age when the technology of communication is so pervasive and accessible, leadership and creativity go hand in hand to produce strong community engagement. Oneʼs personal history and cultural context influences oneʼs leadership style, so using cross-sector profiles and guest speakers, we will carefully consider a range of leaders, their personal narratives, communication styles, and how they connect meaningfully to customers, colleagues, and constituents. As part of the course applied learning, you will be asked to research and produce an original final project concerning a communication issue that you find compelling and that reflects your personal and professional interests, ambitions, and curiosity within the field of communicationStudent Testimonial.

Student Testimonial:

“This course is about being able to understand that leadership and creativity are main tools in developing authentic, real and strategic messages. The class enhances the understanding of communications patterns in current organizations where storytelling becomes a unique tool to reach audiences when messages are everywhere. I learned in this class that one of the main things to true leadership is about opening ourselves to others in order to connect with them. There needs to be an ability to listen to others and care. Online worlds created by the fast-changing digital media technologies go back to the essence of connection with others. This class is the best personal and professional learning experience I had since I started the program. It gave me the creative room to imagine that everything is possible if you open up to yourself and to others. Leadership is a trait you can develop by using storytelling as a tool but in the end it’s about being able to share who you are with others and connect by listening back. The best storyteller is one who knows how to listen. Anita Verna Crofts, the professor of the course, represents that ideal teacher who is not only academically and professionally experienced, but who also cares for the whole growth of the people around her. Having this class changed my perspective on leadership, creation of communities and storytelling, but most importantly on myself.”

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COM 597: Community Data Science: Programming and Data Science for Social Media

(

Guy

)

- 2016-2017 | Spring

MCDM Elective, Meets Research Methods Requirement
Thursdays, 6:00-9:50pm | CMU 126

Course Description:

This course will introduce basic programming and data science tools to give students the skills to find, access, and synthesize data into information. We will cover the basics of the Python programming language, web APIs including APIs from Wikipedia and Twitter, and basic tools for statistical hypothesis testing, data manipulation, and visualization. Students will be encouraged to bring questions and problems from their own area of interest and apply Python and Data Science to those problems through an independent project. Our target audience is students with no previous programming experience. There will be two major additions to the material we teach in the Community Data Science Workshop. First is a capstone independent data research project where students will be expected to practice what they’ve learned by sourcing, cleaning, and analyzing a data set that is relevant to their interests. Second will be special topics from the world of online social media analysis including A/B testing and measuring online success.

Student Testimonial:

“This course was intense and fast-paced, but it was an absolute blast! I took this course because I had taught myself a little bit of HTML, CSS, and C++ before, but I really wanted a more structured environment in which to better learn coding principles. Learning how to code is like learning another language; it takes a lot of practice and effort but you learn a lot of actionable info in a short period of time. From the beginning Professor Guy set the expectation that we weren’t going to become expert Python coders in 10 weeks, but we were going to learn the basic coding logic and syntax, how to pull and manipulate social media data, how to derive meaningful analysis, and how to speak about our technical coding methods in a clear and effective manner. He really made sure the course was as practical and applicable as possible. During the class we had weekly challenge problems where we learned how to manipulate data and then how to access it from website APIs. We got a lot of class time to work together and tackle these problems. These exercises gave us the skills to access and analyze data that we would eventually use for our final project, which we got full autonomy over. We learned basic skills for the first 6 weeks or so, and then had the rest of the classes to work on our final projects and ask Guy questions. He is incredibly enthusiastic and an insanely skilled programmer. This class made me feel that coding was much for accessible and gave me some skills that I could fall back on if I need to do some heavy data analysis in the future. I would highly recommend this course if you are curious about programming and up for a little bit of a fun challenge!”

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COM 597 Crisis Communication Strategies in a Digital World

(

Schwartz

)

- 2016-2017 | Winter

Track Neutral I Meets Law and Ethics Requirement Core Requirement
Wednesdays, 1/3/17-3/10/17, 6-9:50pm I CMU 302

Course Description:

The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.

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University of Washington

Department of Communication

© Copyright 2022 Department of Communication. University of Washington