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Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

COMMLD 563: Multicultural Marketing: Creating Equitable and Inclusive Communications

(

Park

)

- 2023-2024 | Spring 2024

MCCN Elective | Meets Law & Ethics Requirement | 5 Credits
Saturdays 4/6, 4/20, 5/4, 5/18, 6/1, 9:00am – 5:00pm | Online
Registration SLN: 12572

Course Description

This course will take a close look at the evolution of multicultural marketing, industry best practices and foundational strategies related to multicultural communications. We will explore how agencies and companies have adapted, pivoted and transformed the way brands and organizations engage with diverse audiences. You’ll learn how to build marketing campaigns that are rooted in principles of diversity, equity and inclusion. Additionally, we’ll learn how to craft campaigns that are responsive to the increasingly diverse marketplace and ever-changing marketing landscape.

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COMMLD 545 A/B: Engaging Interviews

(

Dalch

)

- 2023-2024 | Spring 2024

Track Neutral | 2 or 3 Credits
Wednesdays 3/27 – 5/29, 6:00pm – 7:50pm | CMU 302
2-Credit 545A Registration SLN: 21557
3-Credit 545B Registration SLN: 21559

Course Description:

Being a great interviewer takes a combination of preparation, presence, and curiosity––whether that interview is with a subject for a published piece or a fact-finding mission with a client. In this class you will learn how to prepare without over preparing, create rapport with your interview subject, and cultivate curiosity and presence while in an interview––so that you can get what you need while creating an engaging experience for both subject and listener/viewer.

The art of inquiry will be approached through a coaching lens in which the interviewer is both directive and actively listening/responding to allow for discovery. Students will also learn about different scenarios in which interviewing skills will be useful (eg, client consulting, podcasting, video, etc.) with guest speakers from various industries invited to add their unique perspectives.

Section A will be 2 Credits. Section B will be 3 Credits with an additional interview project.

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COMMLD 544: Professional Short-Form Writing

(

Tomasic

)

- 2023-2024 | Spring 2024

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Wednesdays 3/27 – 5/29, 6:00pm – 8:20pm | CMU 126
Registration SLN: 12568

Course Description

This collaborative hands-on course explores the kind of short-form writing that dominates today’s rapidly evolving professional communications space — the digital space where lines between content and form increasingly blur and where always-on media feeds deliver a mix of advertising, marketing, public relations, human resources, personal brand-building and journalistic reporting and research. It’s a space that presents new writing challenges every day: professional emails, office memos, newsletters, website copy, funding proposals, executive summaries, op-eds, tweets, blurbs, blogs. Much of this material is badly done. Most of it is mediocre. The best of it, though, sings out and demands our attention, demonstrating mastery in the kind of critical thinking and dedicated practice that delivers copy sharply focused and sure in matching voice and material with form and audience. This course is part professional-communications criticism class and part writing workshop. It’s about learning how to identify good writing; it’s about understanding the process that produces good writing; and it’s about practicing that process yourself.

Meets Professional Writing Requirement.

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COMMLD 541: Crisis Communication

(

Hennessey

)

- 2023-2024 | Spring 2024

Track Neutral | Meets Law & Ethics Requirement | 5 Credits
Mondays 3/25 – 5/20, 6:00pm – 9:50pm | Online
Registration SLN: 12566

Course Description

Crisis communications is about much more than “spin.”  Crises will happen – in government, in the corporate sector, in nonprofits and political campaigns.  What will differentiate you as a communicator is your ability to plan for it, navigate it in real time, and learn something from it.  There is opportunity in crisis.  A crisis forces us to look inside ourselves, at our policies, at our practices, and at how we do our business.

Of course, crisis communications has always been tough; social media and the advent of generative AI have just made it tougher.  We will navigate the latest cultural challenges, from “cancel culture” to messaging in our polarized society.  In this course, we will look at before the crisis (including planning), how we respond during the crisis (this includes the critical crisis communications plan) and after (this is where we cover actions one must take afterwards, including how to repair the damage done).  The class is designed to look at crises in various sectors and will include participation from professionals in the field.

Meets Law and Ethics Requirement.

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COMMLD 540A: Building Teams and Community

(

Baltus

)

- 2023-2024 | Spring 2024

Track Neutral | 3 Credits
Tuesdays 3/26 – 5/28, 6:00pm – 8:20pm | CMU 242
Registration SLN: 12564

Course Description:

Building meaningful community around your work begins with your team. This course focuses on cultivating community from the inside out, in a series of concentric and overlapping circles. First it addresses ways to bring people together within the workplace and make sure they feel valued through rewarding opportunities to brainstorm, collaborate and critique. Then it explores what it means to set communication norms within an organization and how those norms affect an organization’s culture and identity. Finally, it provides a methodology for deepening connections with external audiences, conducting credible outreach, building load-bearing bridges and inviting widespread engagement that leads to social impact.

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COMMLD 535: Foundations of Audio Storytelling

(

Partnow

)

- 2023-2024 | Spring 2024

Track Neutral | 5 Credits
Tuesdays 3/26 – 5/28, 6:00pm – 9:50pm | PCAR 492
Registration SLN: 21556

Course Description:

The podcasting industry has surged in recent years, with podcasts also becoming an increasingly important part of marketing and communication campaigns. Since it is the only medium that audiences can consume while engaged in a multitude of other activities, audio storytelling has a unique advantage to inform, entertain and call to action.

This course will teach you how to use audio to tell a powerful story. You will learn how to create your own short sound-rich, nonfiction audio story driven by characters and scenes. You will move through the process of research, reporting, interviewing, writing, editing, and mixing an audio story, as well as pitching a story for radio or podcast. By the end of the class you will have a working knowledge of the basics of audio storytelling and production. You will feel more confident about how to support visual storytelling with audio, as well as how to work with a larger production team on audio projects.

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COMMLD 510A: Introduction to UX Writing and Content Design

(

Romero

)

- 2023-2024 | Spring 2024

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Tuesdays 3/26 – 5/28, 6:00pm – 8:20pm | CMU 230
Registration SLN: 21555

Course Description

User Experience (UX) Writing involves the words used in a website, app, or other digital experience flow. The job of UX Writing is to make sure those words help make that experience simple, conversational, and easy to use. This course will use design thinking to guide you through solving complex UX issues using workshops, real-world examples, emerging AI tools and techniques, and creating your own unique UX writing flows and portfolio.

Meets Professional Writing Requirement.

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COMMLD 503C: Practicum: Content Strategy

(

Weaver

)

- 2023-2024 | Spring 2024

Track Neutral | 2 Credits
Mondays 3/25 – 5/20, 6:00pm – 7:50pm | Online
Registration SLN: 12549

Course Description

In this new practicum focusing on UX copywriting for mobile, we’ll explore the world of organizing, writing, and storytelling for small screens and universal audiences. Over the past two years, students have researched and tested new content and architecture for Comm Lead and it’s time to make it live!

Working in teams, we’ll revise and revitalize different sections of the site. We’ll design page tables and templates for copywriters, write and edit pages following rules in accessibility and UX copywriting for mobile, update style and brand guidelines, and use a collaborative workflow where we help each other edit and proofread final copy.

This practicum is for those with experience writing, editing or translating, who want to build more experience writing website copy and generate writing samples their portfolios. There is no visual or UX design element to this class.

About Communication and Leadership Practicum:

Communication and Leadership Practicum courses give you the opportunity to engage in contemporary professional practice by addressing the challenges of real-life organizations. Each section is matched with a client organization or group of client organizations, and focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs.

Designed to mirror a professional setting, our Practicum offer you the opportunity to work at a higher level and with greater responsibility than what you might encounter in an internship or in entry-level work. In the span of a quarter, you will enhance highly-desirable professional skills, produce work that you can include in your own professional portfolios, and most importantly, leave with a story–your story – of what you did in this project to create value for your client.

Credit/No Credit Only

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COMMLD 503B: Practicum: UX Design in Action

(

Gordon

)

- 2023-2024 | Spring 2024

Track Neutral | 2 Credits
Mondays 3/25 – 5/20, 6:00pm – 7:50pm | CMU 302
Application Required

Course Description

In this practicum, students will work on a real-world design problem—forming a partnership among design students, instructor, and a client.  Students will work in a team-based context and apply their design-thinking skills to improve a business’ website by reducing user frustrations and helping the business reach its goals.

The final deliverable will be a client presentation highlighting what frustrations were discovered through research and testing, how the design thinking process was applied to maximize user and business needs, and will include a prototype to visually express the proposed solution incorporating the totality of the evaluation.

Credit/No Credit Only.

**Since this class takes foundational concepts to the next level, students who register must have already taken any of the following courses:

COMMLD 510: Introduction to Information Architecture

COMMLD 510: User Interface and Visual Design

COMMLD 511: Introduction to User Centered Design

COMMLD 512: User Research and UX Strategies

COMMLD 513: Content Marketing

COMMLD 515: Advanced User Design: UX Studio

Or have equivalent UX experience. 

Please fill out the form. below to the best of your ability. If your form is approved, you will receive an add code to register for the course. (Note: applications will be time stamped, and qualified applicants will be added to remaining class spots on an equitable basis determined by time of application and remaining time in the program.)

The application will go live on Friday, February 9, 2024 at 6:30 AM here: https://forms.office.com/r/E1AtLCJVXT

About 503 Communication and Leadership Practicum

Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.

Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs. Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

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COMMLD 502: Narratives and Networks

(

Yasin

)

- 2023-2024 | Spring 2024

Track Neutral | Core Requirement | 3 Credits
Thursdays 3/28 – 5/30, 6:00pm – 8:20pm | PCAR 192
Registration SLN: 12546

Course Description

This foundational class uses the lens of social impact to explore the professional practices that make up the Communication Leadership program. Students get to meet leaders from key organizations in our region and learn about their approaches to their practice, as well as the challenges they confront. Throughout the quarter students develop a communication or leadership project in one of the Comm Lead specialization areas, to address a critical issue of our time. The project they develop will go into their portfolio to exhibit their values, creativity, and commitment to positive change and solutions in our world.

Credit/No-Credit only.

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COMMLD 520C: Strategic Marketing Communication: Creating Integrated Solutions for Responsible Impact

(

Keyes, Ramos

)

- 2023-2024 | Winter 2024

Track Neutral | 5 Credits
Wednesdays 1/3 – 3/6, 6:00 pm – 9:50 pm | CMU 230
Registration SLN: 22325

Course Description:

How should a government agency respond in a Twitter war? How do you score a review for your new product in an online magazine? What’s the best way for a nonprofit to survive a communication misstep in our current cancel culture? This course is designed to help you obtain the knowledge and skills needed to apply a critical thinking approach to communication opportunities and marketing challenges. From creating mission statements to producing videos, this course will teach participants to anticipate the communication needs of an organization and develop effective solutions. We will use a variety of real-world scenarios, interactive discussions and guest lectures to provide practical insight, relevant theory and memorable learning. By the end of this class, you’ll have the knowledge, tools and techniques to understand the components of a strategic marketing communication plan and how to use it to get the right results and build your portfolio for future academic and professional endeavors.

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COMMLD 540D: Human-Centered, AI-Augmented Internal Communications

(

Abplanalp

)

- 2023-2024 | Winter 2024

Track Neutral | 5 Credits
Tuesdays 1/9 – 3/5, 6:00PM – 9:50PM | DEN 213
Registration SLN: 12635

Course Description:

This course explores the intersection of internal communications and artificial intelligence (AI) with an emphasis on human-centricity and organizational culture. Topics will focus on organizational brand, leadership and voice; automation tools and techniques; pitfalls of artificial intelligence; and considerations for diversity, equity, and inclusion, anti-racism, and accessibility.

Students will examine the impact of AI on internal communications practices and strategies within organizations, including integration of AI technologies in communication development and its implications for leadership and decision-making. Students will also develop strength as human-centered, AI-augmented internal communicators, enhancing workflows and sharpening editorial acumen and critical thinking. Each week, students will engage in case study discussions to analyze real-world scenarios and explore the application of AI in different aspects of internal communications.

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COMMLD 560A: Inclusive Design & Product Equity

(

Liu

)

- 2023-2024 | Winter 2024

Track Neutral | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 1/9 – 3/5, 6:00PM – 9:50PM | CMU 126
Registration SLN: 22247

Course Description:

This course offers a comprehensive exploration of the critical intersection between Diversity, Equity, and Inclusion (DEI) and technology. In an era where technology such as artificial intelligence and machine learning plays an ever-expanding role in shaping our world, we should interrogate who gets to build it, use it, and profit from it. As future technology leaders it is imperative to not only be well versed in DEI but to create necessary solutions that democratize technology rather than allow it to perpetuate systems of inequality.

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COMMLD 570A: Stakeholder Mindset and Communication

(

Howard

)

- 2023-2024 | Winter 2024

Track Neutral | 3 Credits
Wednesdays 1/3 – 3/6, 6:00pm – 8:20pm | DEN 212
Registration SLN: 12640

Course Description:

In August 2019, the Business Roundtable, a group of 181 CEOs from the largest corporations in the world, created, signed, and distributed  a formal document, “Statement on the Purpose of a Corporation.” This communication stated that this group was committed to leading their companies for the benefit of all stakeholders — shareholders, communities, employees, suppliers, and customers. 

In this course, we’ll examine this diverse set of stakeholders and take a closer look at how they interact with corporate leaders and each other internally and externally. What role will marketing communication professionals have in making companies’ messaging more stakeholder focused and inclusive going forward? 

From Elon Musk’s Twitter fiasco to the unexpected and unclear work policies at Amazon, we’ll examine why companies which do not support stakeholder theory lose value. And why the ones that do gain it.

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COMMLD 570B: The Future of Work: Resilient & Inclusive Leadership

(

Andersen, Williams

)

- 2023-2024 | Winter 2024

MCCN Elective | 5 Credits
Thursdays 1/4 – 3/7, 6:00pm – 9:50pm | CMU 230
Registration SLN: 22248

Course Description

As organizations navigate unprecedented changes driven by technological advancements, societal shifts, and global challenges, the need for resilient and inclusive leadership has become paramount. During this course, students will explore key aspects of effective leadership in the context of the future of work, including emotional self-awareness and agility, navigating the complexities of remote and hybrid work environments, and strategies to foster resilience, adaptability, and agility in individuals and teams. Additionally, students will discover and develop many of the leadership skills and knowledge they need to lead teams & contribute to organizational success, and learn strategies for fostering a sense of belonging, promoting diverse perspectives, and addressing biases to create a more inclusive organizational culture.

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COMMLD 543: Leadership Approaches to Equity Initiatives in Organizations

(

Ross

)

- 2023-2024 | Winter 2024

MCCN Elective | Meets Law & Ethics Requirement | 5 Credits
Wednesdays 1/3 – 3/6, 6:00pm – 9:50pm | DEN 213
Registration SLN: 12636

Course Description:

This leadership development course supports and challenges students to grow intra-personally in order to more effectively communicate and collaborate to change organizational systems and cultural norms toward greater equity, justice, diversity, access, belonging, and inclusion.  

The course is designed to meet students where they are and coach for growth in self-awareness, communication skills, and comprehension of equity concepts. Students learn interactively together in order to explore interconnections among dimensions of our intersectional identities and experiences of power, as well as developing our collective understanding of how organizations, and the people within them, function within larger societal systems of power. 

The course is structured along dual tracks of shared equity related content learning and individual-specific focused topical learning. Over the quarter, students transform their understanding of their identities and agency, gain confidence for communicating about often-taboo topics, experience iterative reflection as a social justice practice, and expand their comprehension of the distinct roles of individuals, groups, organizations, and societal structures in making genuine system change. 

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commlead@uw.edu
206.543.6745
4101 E Stevens Way NE, Seattle, WA
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© Copyright 2022 Department of Communication. University of Washington

University of Washington

Department of Communication

© Copyright 2022 Department of Communication. University of Washington