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Classes

Classes are designed to challenge your thinking and develop your professional skills. You’ll leave each class with a unique set of tools to approach new communications challenges.

Tailor your experience to your career goals by focusing on one of eight areas of specialization. Use the search widget below to sort classes by quarter, specialization, instructor and degree track for each quarter. Get a comprehensive view of the full academic year in our Course Guide.

View the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays.

Registration numbers (SLNs) are located on the Time Schedule. Please read the Department’s statement on internet resource requirements for access to courses.

COMMLD 563: Multicultural Marketing: Creating Equitable and Inclusive Communications

(

Park

)

- 2021-2022 | Spring 2022

MCCN Elective | 5 Credits
Saturdays 4/9, 4/23, 5/7, 5/21, 6/4 9:00AM – 5:00PM | Online
Registration SLN: 21477

Course Description

This course will take a close look at the evolution of multicultural marketing, industry best practices and foundational strategies related to multicultural communications. We will explore how agencies and companies have adapted, pivoted and transformed the way brands and organizations engage with diverse audiences. You’ll learn how to build marketing campaigns that are rooted in principles of diversity, equity and inclusion. Additionally, we’ll learn how to craft campaigns that are responsive to the increasingly diverse marketplace and ever-changing marketing landscape.

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COMMLD 551: The Laws and Ethics of Organizations

(

Tausch Lapora

)

- 2021-2022 | Spring 2022

MCCN Elective | Meets Law & Ethics Requirement | 5 Credits
Tuesdays 3/29 – 5/31 6:00PM – 9:50PM | CMU 126 | Partially In-Person
Registration SLN: 12609

Course Description

All organizations — private, public and nonprofit — inevitably encounter legal and ethical challenges when building and engaging with their communities and networks. Leaders must be able to identify, anticipate, and problem solve how to legally and ethically create, grow, and maintain organizations. This course considers and juxtaposes the legal and ethical realities of community building through a cross-sector approach, particularly by utilizing racial equity and anti-oppression frameworks and grounding in behavioral ethics (decision-making and heuristics). We will survey a wide array of case studies, many with a social justice backdrop, in which law and ethics may overlap, conflict, or contain gaps. We will engage in simulations, real-world scenarios and games to maximize understanding of the impact of law and ethics on organizational communications to clients, customers and constituencies. Throughout the course, you are encouraged to bring in legal and ethical issues from your professional experiences to enrich discussion of course topics. No prior experience in law is required.

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COMMLD 544: Professional Short-Form Writing

(

Tomasic

)

- 2021-2022 | Spring 2022

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Wednesdays 3/30 – 6/1 6:00PM – 8:20PM | CMU 230 | Partially In-Person
Registration SLN: 21578

Course Description

This collaborative hands-on course explores the kind of short-form writing that dominates today’s rapidly evolving professional communications space — the digital space where lines between content and form increasingly blur and where always-on media feeds deliver a mix of advertising, marketing, public relations, human resources, personal brand-building and journalistic reporting and research. It’s a space that presents new writing challenges every day: professional emails, office memos, newsletters, website copy, funding proposals, executive summaries, op-eds, tweets, blurbs, blogs. Much of this material is badly done. Most of it is mediocre. The best of it, though, sings out and demands our attention, demonstrating mastery in the kind of critical thinking and dedicated practice that delivers copy sharply focused and sure in matching voice and material with form and audience. This course is part professional-communications criticism class and part writing workshop. It’s about learning how to identify good writing; it’s about understanding the process that produces good writing; and it’s about practicing that process yourself.

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COMMLD 540: The Power of Revision

(

Baltus

)

- 2021-2022 | Spring 2022

Track Neutral | Meets Professional Writing Requirement | 3 Credits
Tuesdays 3/29 – 5/31 6:00PM – 8:20PM | CMU 242 | Partially In-Person
Registration SLN: 12608

Course Description:

No matter what kind of writing you do, editing skills are essential to producing your best work. In this course, experienced writers will learn a rigorous, methodical approach to revision that transforms a rough draft into a compelling finished piece. You’ll gain the awareness and control you need to diagnose and address problems, develop ideas and themes, create structure, and craft a story. You’ll also hone your ability at the line level, learning ways to make your writing clearer and more precise by eliminating clichés, clunky phrases, and extraneous words. As an editing workshop, this course emphasizes the importance of giving and receiving kind, productive feedback. It focuses on longer-form texts for public audiences, such as blog posts, executive op-eds, and news releases, though its principles are applicable to all forms of writing and creative iteration.

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COMMLD 530A: Advanced Podcasting

(

Partnow

)

- 2021-2022 | Spring 2022

Track Neutral | 5 Credits
Wednesdays 3/30 – 6/1 6:00PM – 9:50PM | CMU 302 | Partially In-Person
Registration SLN: 12606 (application required)

Course Description

This is a project-centered class for students with audio storytelling skills. Class time will focus on story/project development, visits with guest speakers, and skill building geared towards designing and implementing a large audio story project, such as a new podcast, audio mini series, or audio-driven multimedia project. Students will consider target audience and create an audience engagement plan, develop an editorial mission and focus, explore funding options and production needs, create an outline of the full project or first season of a new podcast, and produce an initial pilot episode. Students should come to the class comfortable with recording and editing audio. COMMLD 535: Foundations of Audio Storytelling or equivalent experience in nonfiction audio or video storytelling required.

*Students must prove their proficiency in audio or video production to register for this course by meeting the minimum qualifications:

1. Proficient experience in editing audio or video programs

Please fill this form to the best of your ability. You may be reached out with further clarifications. If your form is approved, you will receive an add code to register for the course.

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COMMLD 525: Brand Values and Creativity

(

Howard

)

- 2021-2022 | Spring 2022

Track Neutral | 5 Credits
Tuesdays 3/29 – 5/31 6:00PM – 9:50PM | DEN 213 | Partially In-Person
Registration SLN: 12605

Course Description

This course will take a close up look at corporate brand values in marketing communications today. Brand values should be timeless and unchanging, but in a constantly fluctuating business environment, is this goal even possible? While high volume video advertising and A/B testing is exploding, paradoxically, messaging of corporate brand values is oftentimes minimized. Marketing today is composed of ever-changing algorithms, transactional communications, and confusing narratives.Should creativity play a bigger role in storytelling in today’s marketplace? Do customers even know what the companies they make purchases from actually stand for values-wise? Does it matter? How can companies still connect emotionally with consumers? Students will ideate a marketing film for a company or nonprofit of their choice. All the while, they’ll be considering deeply how emotion, story, and marketing message function in a project that resonates with the consumer while also reinforcing an organization’s belief system.

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COMMLD 513: Content Marketing

(

Weaver

)

- 2021-2022 | Spring 2022

MCCN Elective | Meets Research Methods Requirement | 5 Credits
Saturdays 4/2, 4/16, 4/30, 5/14, 5/28, 9:00AM – 5:00PM | Online
Registration SLN: 12604

Course Description

This course focuses on the approach and implementation of marketing programs that encourage community building and engagement. Content marketing is a special kind of content that you can use to build relationships with audiences, drawing new audiences or rewarding loyal fans. Our focus will be on how to give freely of our knowledge. We will explore a research-backed method for how to make content that educates and supports audiences, that complements advertising, mission-driven, or task-based content.

To do so, we will learn the basics of a content strategy process. Our 6 part data-driven methodology includes working with secondary research: stakeholder goals and audiences. Conducting our own primary research in comparative and content review. Building from research, we’ll explore best practices and tactics for messaging, content planning, and delivering strategy concepts to clients or coworkers. Our final product focuses on building brand storytelling, effective messaging, and planning adaptable content for multichannel (physical or digital) environments. Final materials can be useful for portfolios.

Meets Research Methods Requirement.

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COMMLD 502: Narratives and Networks

(

Yasin

)

- 2021-2022 | Spring 2022

Track Neutral | Core Requirement | 3 Credits
Thursdays 3/31 – 6/2, 6:00PM – 8:20PM | PCAR 192 | Hybrid
Registration SLN: 12603

Course Description

Introduces students to key discussions on communication and organizational narratives facilitated by digital media and emerging technologies and explores methods of creating powerful communication networked tools for organizations. At the end of the quarter students create their own communication projects. Credit/no-credit only.

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COMMLD 520: Qualitative Research for Social Media Marketing

(

Kubler

)

- 2021-2022 | Winter 2022

Track Neutral Elective | Meets Research Methods Requirement | 5 credits
Tuesdays 1/4 – 3/8, 6:00PM – 9:50PM PST | CMU 302 | Registration SLN: 22234 | In-Person

Course Description:

From selling the newest runway fashions to promoting donations to Greenpeace, successful online marketing campaigns and product launches often start with well planned qualitative research. This course offers a qualitative methodological perspective on how to conduct interviews and focus groups. This course explains the who, what, why and how of qualitative research with practical applications for those professionally interested in marketing, branding, and even user experience as well. Students will work throughout the quarter to design and implement their own qualitative research project.

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COMMLD 570 B: Building Brands with Communication & Community

(

Kim

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 3 Credits
Wednesdays 1/5 – 3/9, 6:00PM – 8:20PM PST | CMU 242 | Hybrid
Registration SLN: 22124

Course Description

Community partnerships are not effective if communication and storytelling surrounding them are not strategic. This course will explore how partnerships and collaborations with like-minded brands or orgs, along with the communication strategy around them, grows your audience while furthering your mission. This course looks at how the right partnerships help tell your story while deepening your relationship to your audience, the partner brand and others. This will include looking at both business partnerships (ones that further brand awareness, customer growth and sales) as well as social impact partnerships (ones that further customer loyalty, through things like givebacks, impact programs and public service). Lastly this course will also look at using your mission to create community impact programs and how to build powerful campaigns around them to grow your audience and engagement and create opportunities for others to share your story.

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COMMLD 560 C: Designing Inclusive Workplace Culture

(

Williams

)

- 2021-2022 | Winter 2022

MCCN Elective | 5 Credits
Thursdays 1/6 – 3/10, 6:00PM – 9:50PM | Online
Registration SLN: 22074

Course Description:

Workplace culture is dynamic. It’s not about ping-pong tables and unlimited time off. Inclusive and effective culture is critical to how we design the future of work. How we connect and work together impacts everything from how we feel, to our ability to meet the mission of our work. Communication leaders are uniquely situated to effect positive cultural change, no matter the role or the organization. In this course students will learn the “5 components of Inclusive Culture,” a signature framework developed over 15 years of experience helping organizations, startups, small businesses, and emerging companies build inclusive workplaces. Students will learn and apply this step-by-step methodology to build a culture plan for a company of their choice.

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COMMLD 535: Foundations of Audio Storytelling

(

Warga

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 5 Credits
Tuesdays 1/4 – 3/8, 6:00PM – 9:50PM | Online
Registration SLN: 22037

Course Description:

Whether gathered around a radio in a living room or walking plugged in with headphones, the medium of audio storytelling has always offered the opportunity to build a mindset-shifting community around content. This course traces the evolution of audio storytelling from radio to podcasting that links to communities for various purposes: to educate, to entertain, and to inspire action — and the new golden age of podcasting that we find ourselves in means that audio storytelling has the potential for broad reach and powerful impact. Consideration is given to the core characteristics of strong storytelling, observed through an auditory filter. Class materials are twinned with a selection of cross-sector guest speakers who bring their own craft perspective. Students will experiment with designing their own short audio pieces.

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COMMLD 510 A (will become 518): Decision Science and Content Strategy

(

Kabiri

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 5 Credits
Thursdays 1/6 – 3/10, 5:30PM – 9:30PM | Online
Registration SLN: 12695

Course Description:

This course introduces students to content strategy through the lens of Decision Science. Successful content requires solid decision-making by the professionals who create it. But it also relies on a firm understanding of audience decision-making, so that communications can effectively sway audience decisions. This course will explore the audience half of this equation. Students will be introduced to behavioral and social science principles that apply to decision-making, including heuristics, game theoretic models, network effects, institutional constraints, and cultural and social norms. The course will also include a market research component, to teach students how to uncover drivers of decision-making among their target audience. Finally, the course will pull it all together, guiding students as they apply these learnings in the creation of a content strategy proposal.

Note: This course’s permanent number is pending, so please register for COMMLD 510 A. Enrolled students will be automatically moved to the new number (518) once it is ready.

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COMMLD 518 A: Decision Science and Content Strategy

(

Kabiri

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 5 Credits
Thursdays 1/6 – 3/10, 5:30PM – 9:30PM | Online
Registration SLN: 22268

Course Description:

This course introduces students to content strategy through the lens of Decision Science. Successful content requires solid decision-making by the professionals who create it. But it also relies on a firm understanding of audience decision-making, so that communications can effectively sway audience decisions. This course will explore the audience half of this equation. Students will be introduced to behavioral and social science principles that apply to decision-making, including heuristics, game theoretic models, network effects, institutional constraints, and cultural and social norms. The course will also include a market research component, to teach students how to uncover drivers of decision-making among their target audience. Finally, the course will pull it all together, guiding students as they apply these learnings in the creation of a content strategy proposal.

Note: This course’s permanent number is pending, so please register for COMMLD 510 A. Enrolled students will be automatically moved to the new number (518) once it is ready.

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COMMLD 503: Practicum in Creative Approaches to Community Events

(

Crofts

)

- 2021-2022 | Winter 2022

Track Neutral Elective | 3 Credits
Mondays 1/3 – 3/7, 6:00PM – 8:20PM | CMU 126 | Hybrid
Registration SLN: 12694

Course Description

Organizations of all sizes across all sectors rely on community-facing events to build their resources (people’s time, talent, and treasure) to achieve their stated goals. COVID upended these annual events, and as the U.S. eases into a new season of the pandemic, nonprofits with mighty missions are faced with a dilemma: what do community engagement events look like in 2022? At the Seattle-based organization FEEST, this is a critical question given their mission of youth-led food justice. How can FEEST communicate and engage the public creatively in ways that preserve the “breaking of bread” connections that are formed shoulder to shoulder at a shared table? Students will be asked to help FEEST reinvent a Spring 2022 showcase event by researching and designing inventive ways to build community, promote awareness, and center youth leadership. The design challenge of this practicum spans sectors and tools and strategies learned in this practicum have wide application.

About 503 Communication and Leadership Practicum
Communication and Leadership Practicum courses give students an opportunity to engage with and understand the uses of course concepts in contemporary professional practice by addressing the challenges of real-life organizations.Each section of the Comm Lead Practicum focuses on a distinct professional skill or practice that is deemed essential across a variety of professional fields. Students can choose their section based on their interests and needs.

Each section is matched with a client organization or group of client organizations who are interested in partnering with Communication Leadership students.

In the span of a quarter, students analyze the issues faced by the client organization(s), collaborate and brainstorm collectively in small teams, and with the support of their faculty mentor create a deliverable for the client organization(s) that relates to the specific practice. Students may also create creative samples as part of the project. In doing so, students can develop and enhance skills, build foundations of practice, and produce work that they can include in their own professional portfolios.

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COMMLD 541: Crisis Communication

(

Visneski

)

- 2021-2022 | Winter 2022

Track Neutral Elective | Meets Law and Ethics Requirement | 5 Credits
Tuesdays 1/4 – 3/8, 6:00PM – 9:50PM | CMU 302 | Hybrid
Registration SLN: 22038

Course Description:

The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.

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© Copyright 2025 Department of Communication. University of Washington

© Copyright 2025 Department of Communication. University of Washington