Short Courses
Our industry is changing by the minute. These innovative short courses are for professionals and students who are seeking the latest training, but don’t have capacity to take on a full master’s degree program.
These stand alone courses can be taken independently, or in sequence, before, after, or instead of, a full master’s degree.
Empowering Marketing & Communications With AI
From data analysis and SEO optimization to copy writing, generative AI is transforming how we work.
This introductory course takes a holistic approach, covering core concepts including effective prompting, current tools and ethical use. Students will leave with an understanding of how AI can make communication and marketing teams more efficient, as well as the drawbacks.
Self-Paced
& Working Professionals
Digital Badge
AI-Powered Creative Workflows for
Marketing & Communications
AI is increasingly part of the creative process in professional marketing and communication — from creative execution to simplifying workflows.
This advanced course for marketing and communication professionals teaches you to leverage AI both creatively and technically, and how to balance AI/human workflows in creative development.
Self-Paced
& Creative Professionals
Digital Badge
AI Summer Academy
Employers now seek professionals who combine critical thinking and creativity — the demand for AI literacy and its strategic application is rising.
This 2-week intensive Advanced Learning course, offered on the UW’s Seattle Campus, will teach you to leverage AI alongside fundamental storytelling principles.
Grad Students
of Completion
University of Washington
Department of Communication