Cassandra leads product marketing for Rival IQ, a social media analytics software startup. Over the last decade Cassandra has managed and led marketing and communications for multiple startups, an Xbox hardware division, the Microsoft Hackathon, and regional businesses across a variety of industries.

Cassandra joined CommLead in 2015 to pursue the Communities and Networks degree. While at the University of Washington, she contributed to Flip The Media, introduced I.D.E.A.S. at CommLead Connects, and designed the CommLead Connects small group facilitations. At the 2018 Screen Summit Cassandra received the Leadership award.

Ask her about: community engagement, brand management, personal branding, social media, content and product marketing, time management (a.k.a. balancing life, career, and graduate school), and strategic planning.