Paolo Mottola Jr. is the director of content and media at REI Co-op, an outdoor retailer and the largest consumer co-operative in the United States with 17 million members. He acts as editorial director and executive producer across films, online education, magazine and podcast programs. He has deep expertise in communications, media and marketing channels supporting brands like Microsoft, Samsung, U.S. Army and Eddie Bauer.

He is recipient of the Sundance Brand Storytelling Honor Roll, CMI Content Marketer of the Year and University of Washington Communication Leadership Award. He serves on the Brand Storytelling Advisory Board and Western Washington University Journalism Board.

He studied journalism at Western Washington University and has a Master of Communication in Digital Media from the University of Washington.