Nika Kabiri is Decision Science specialist who uses multi-disciplinary research, both primary and secondary, to help individuals, organizations, and businesses make better decisions as well as effectively influence the decisions of others. As Founder and Owner of Kabiri Consulting, Nika helps companies understand how consumers make decisions so that they can build the right product, brand, and marketing strategies. Nika has worked with clients like Microsoft, Amazon, Expedia, Zillow, Seattle Goodwill, and the University of Washington Foster School of Business. Nika has a JD from the University of Texas School of Law and a PhD from the University of Washington Department of Sociology. She has been a contributor to Huffington Post and Seattle Business Magazine. She is also an Advisor to Madrona Venture Labs, helping startups get their footing.