To earn a master’s degree, students must complete a minimum of 45 credits. These include:
Four core requirements totaling 15 credits:
- COMMLD 501: Leadership Through Story and Communities (2 credits)
- COMMLD 502: Communication Through Digital Media and Networks (3 credits)
- A Law and Ethics Elective (5 credits)
- A Research Methods Elective (5 credits)
Other elective courses totaling 30 credits:
- 10 credits may be taken outside of chosen degree emphasis, including a maximum of 5 credits taken outside of the Communication Leadership program
- Electives may include COMMLD 593 internship (max 15 credits), COMMLD 591 independent research (max 10 credits), or COMMLD 600 research project (5 credits)
- The program has no master’s thesis requirement. If students are interested they can complete a COMMLD 600 Research Project. It is a rare occurrence, and usually most appropriate for students planning to continue on to a PhD program and enter academia as a professor and researcher.
The Comm Lead program offers eight areas of specialization that are in high demand among employers. These are not formal concentrations and do not appear on a transcript, but are ways to guide and focus your studies. You may decide to select one of the specializations or you may combine electives from more than one that fit your individual career goals. Completion of a minimum of 15 credits in a specialization warrants claiming that specialization on your resume/LinkedIn.
Content Strategy & UX
The Content Strategy/User Experience focus area appeals to students who seek a career in user research, user experience, and content strategy. The area showcases our series of Comm Lead electives that relate content and product strategy for organizations and brands, user research, data science, and user experience and brand development.
Job Titles: Content Strategist, UX Designer, User Experience Researcher
Sample Courses: Introduction to User Centered Design; User Research and UX Strategies; Decision Science and Content Strategy
Marketing & Analytics
For Comm Lead students who are interested in the work of how cross-sector entities build and measure their brand effectiveness, this area includes everything from futurist-oriented classes that push the envelope on marketing strategies, to data science, marketing copywriting, and brand development.
Job Titles: Marketing Manager, Brand Manager, Engagement Analyst
Sample Courses: The Future of Marketing; Copywriting Fundamentals for Marketing; Brand Values and Creativity
All institutions, movements, and leaders require a strong narrative. This focus area houses our video and audio storytelling classes, as well as courses on storytelling for organizations and businesses. This focus area particularly suits students who are interested in producing the stories that both help to define and elevate the profile of institutions.
Job Titles: Chief Storyteller, Videographer
Sample Courses: Foundations of Video Storytelling; Storytelling and Communication for Mission-Driven Organizations; Foundations of Audio Storytelling
Organizational & Professional Communication
For students interested in the potential to drive internal communications and institutional protocols, this focus area is designed to build core and reaching competencies. These courses give students a deep dive into professional communication best practices for internal and external communication, diversity and inclusion communication strategies for organizations, as well as change management.
Job Titles: COO, Program Operations, Diversity Officer
Sample Courses: Leadership Approaches to Equity Initiatives in Organizations; Crisis Communication; Distributed and Diverse Teams
Ethics & Law
Since Comm Lead’s inception, Communication Ethics and Law has been a core requirement. Students can take classes from this area in digital media law, crisis communication, and the law and ethics of community building. This focus area attracts students who are interested in work at the nexus of ethical behavior and communications.
Job Titles: Crisis Communications Manager, Risk Assessment
Sample Courses: Law, Data, and Privacy; Ethical Questions of Big Data; The Law and Ethics of Community Building
Communication & Culture
This curricular area appeals to students interested in more deeply understanding community dynamics, motivation, and sustained change. The courses in this focus area include civic advocacy movement-building, ethnography, and individualized research.
Job Titles: Community Organizer, Brand Ethnographer, Researcher
Sample Courses: Qualitative Research in Communities and Organizations; Communication for Advocacy; Communication for Change Management
Community & Leadership
For students with a keen interest in careers that involve leadership development, training, and thought leadership, the Community and Leadership focus area provide students with choices that explore leadership attributes, such as how leaders cultivate strong listening habits, to how leaders successfully transmit their ideas to their publics.
Job Titles: CEO, Executive Director
Sample Courses: Digital Cross-Cultural Storytelling for Leadership and Global Networking; Listening and Leadership; Institutional Imperative, Communication, and Stakeholder Mindset
Emergent Technologies & Trends
In every graduate program there are a subset who are the early adopters, the explorers, and the futurists. This focus area provides a crucial collection of classes that explore the near horizon, keeping our students ahead of the curve on issues such as Artificial Intelligence, or the implications of Big Data and privacy.
Job Titles: Futurist, Market Researcher, Tester
Sample Courses: Communicating Trust and Credibility for Emerging Technologies; Storytelling for Emergent Platforms; Techwashed: Technology, Hype, Truth, and Ethics in the Age of AI
How to list your specialization on your resume or LinkedIn:
For one specialization:
Master of Communication in Digital Media, University of Washington, March 2022
Specialization in Marketing & Analytics
For more than one specialization:
Master of Communication in Communities and Networks, University of Washington, March 2022
Specializations in Storytelling and Organizational & Professional Communication
Comm Lead offers classes on weekday evenings and all-day on Saturdays to suit the schedules of working professionals. All classes are on the Seattle campus and we do not currently offer any online or distance classes. For information on temporary measures to address the COVID-19 pandemic, please see this page.
All students start as a cohort in autumn quarter, beginning with the core cohort class COMMLD 501, plus any additional electives they might choose. The admission application deadline is February 1 each year, and full details on how to apply can be found here.
How long does it take to complete a Comm Lead degree?
For part-time students enrolling in five credits per quarter, it can take between two and three years to complete the 45-credit program.
Full-time students enrolling in 10 credits per quarter and taking classes in summer can complete the 45-credit program in 15 months.
International students must maintain a minimum of 10 credits per quarter, with the exception of their final quarter or annual vacation quarter.
How do I graduate and officially earn my degree?
During the final quarter of classes, students must submit a master’s request in order to earn the degree. The master’s request is submitted between the first and last days of instruction, per UW Graduate School deadlines. Degrees typically post to transcripts within two to four weeks after final quarter grades are posted, and diplomas are mailed three to four months later. UW holds graduation ceremonies once per year in June, for all students who earned their degrees during the prior academic year.