A 5-point philosophy of storytelling for change

by Alex Stonehill, Comm Lead’s new Head of Creative Strategy It’s a question that most communicators grapple with: How do you tell stories that inspire real, meaningful change in the world? If I had to settle on a single answer, it would involve a willingness to take risks and sometimes fail. In a past life

The secret sauce of communication? It’s a familiar surprise!

Comm Lead has a tradition of asking each incoming cohort to read a common book to kick off their journey through our master’s program. Our selection this year is Hit Makers: The Science of Popularity in an Age of Distraction. Published just after the inauguration, The Atlantic’s senior editor Derek Thompson presents a powerful guide

COM 536: Leadership Through Story and Communities: Creativity and the Digital Age

The Comm Lead core classes are designed to build off one another, with the Fall core class focused on personal narrative and leadership styles, with the Winter core class opening the aperture on narrative to include organizational storytelling and engagement. Both classes are also designed to set expectations and behaviors for a fruitful graduate school