Online Learning Course
Empowering Marketing
& Communications with AI
The rapid rise of generative AI is reshaping communications work all around the globe. From analyzing data, to optimizing SEO, to writing copy, generative AI indeed can help make communication and marketing teams more efficient and productive.
This course — designed and taught by faculty from the University of Washington’s award-winning Communication Leadership Master’s program — takes a holistic approach, helping communication and marketing professionals prepare for the future by providing a framework to incorporate emerging AI tools into your workflow.
Online Course Highlights:
UW-certificate of
completion
Instructors in the new Empowering Marketing & Communications With AI course explain how marketing and communications professionals will use generative Al tools to streamline their work.
Course Instructors
You will be taught by Communication Leadership faculty and experienced industry leaders, with practical expertise in leveraging the latest AI tools and techniques for communications.
Sam Tang
Lara Bradshaw, PhD.
Course Modules
Curious about the skills you can expect to? Peek a glance into the four comprehensive modules the course will cover – from analyzing data, to optimizing SEO, and writing compelling copy.
Learn to harness AI’s creative capabilities to become more efficient and productive in your job.
Module 1
Module 2
Module 3
Module 4
You’ll use conversational AI to enhance your brand’s storytelling, develop creative campaigns, write creative briefs, and analyze data. You’ll have the feedback and support of experienced industry leaders. You’ll leave the course with a clear understanding of responsible AI principles and best practices, ready to put the tools to work for you.
Course Schedule
This course is offered 100% online and runs from September 16, 2024, to November 1, 2024.
Optional real-time networking and support sessions will be held online on Thursdays, September 26, 2024, and October 17, 2024, from 7–9 p.m. (Pacific Time).
Including time in class, you should expect to spend about five to seven hours each week on coursework.
Admission Requirements
To register, you must have ONE of the following:
- A bachelor’s degree plus one year of work experience in communication, marketing or a related field
- Two years of college plus three years of work experience, with at least one year being in communication, marketing or a related field
English Proficiency
If English is not your native language, you should have advanced English skills to enroll. To see if you qualify, make sure you are at the C1 level on the CEFR self-assessment grid. To learn more, see English Language Proficiency Requirements – Noncredit Programs.
International Students
International students are welcome to enroll in an online offering of this course, which doesn’t require a visa. This course does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
Technology Requirements
- Access to a computer with a high-speed internet connection
- Ability to access Copilot and ChatGPT (all free versions of the software)
University of Washington
Department of Communication