Online Learning Course

Empowering Marketing
& Communications with AI

Online Course Highlights:

Earn digital
UW-certificate of
completion
7-week flexible blended learning structure
Designed for global professionals

Instructors in the new Empowering Marketing & Communications With AI course explain how marketing and communications professionals will use generative Al tools to streamline their work.

Course Instructors

You will be taught by Communication Leadership faculty and experienced industry leaders, with practical expertise in leveraging the latest AI tools and techniques for communications.

Course Modules

Curious about the skills you can expect to? Peek a glance into the four comprehensive modules the course will cover – from analyzing data, to optimizing SEO, and writing compelling copy.

Learn to harness AI’s creative capabilities to become more efficient and productive in your job.

Module 1

Module 2

Module 3

Module 4

You’ll use conversational AI to enhance your brand’s storytelling, develop creative campaigns, write creative briefs, and analyze data. You’ll have the feedback and support of experienced industry leaders. You’ll leave the course with a clear understanding of responsible AI principles and best practices, ready to put the tools to work for you.

Admission Requirements

To register, you must have ONE of the following:

  • A bachelor’s degree plus one year of work experience in communication, marketing or a related field
  • Two years of college plus three years of work experience, with at least one year being in communication, marketing or a related field

Time Commitment

Including time in class, you should expect to spend about five to seven hours each week on coursework.

English Proficiency

If English is not your native language, you should have advanced English skills to enroll. To see if you qualify, make sure you are at the C1 level on the CEFR self-assessment grid. To learn more, see English Language Proficiency Requirements – Noncredit Programs.

International Students

International students are welcome to enroll in an online offering of this course, which doesn’t require a visa. This course does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.

Technology Requirements

  • Access to a computer with a high-speed internet connection
  • Ability to access Copilot and ChatGPT (all free versions of the software)