John du Pre Gauntt has executed custom research and publishing for some of the world’s most influential media, technology and professional services brands. Starting as a business editor at The Economist Group, John has been in the vanguard of industry/academic research into the impact of interactive technologies on business and public policy. Representative clients include Ericsson, Google, Morgan Stanley, NTT DoCoMo, PricewaterhouseCoopers and Sony.
John’s analysis of media and marketing has appeared in The Economist, Financial Times, GigaOm, eMarketer and the World Economic Forum. He has presented research on digital publishing, electronic commerce and Internet trade policy at Harvard University, UC Berkeley, Columbia University, and The London School of Economics.
At Commlead, John’s students won the 2012 Dept. of Communications Award for Best Graduate Research Project with the Transmedia Marketing Playbook: A Guide to Theory and Practice of Marketing in the Participatory Culture.
John holds a Master of Science with Distinction in Information Systems from the London School of Economics.