University of Washington - Communication Leadership
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Curriculum Overview

Communication Leadership program requirements

Degree Requirements:

– 20 Credits for the Core
o   COM 546: Communication Through Digital Media and Networks (5 Credits)
o   COM 529: Leadership Through Story and Communities (5 Credits)
o   Research Methods (5 Credits)
o   Law/Ethics (5 Credits)

– 25 Credits for 5 elective courses in chosen degree emphasis
o   5 credits may be taken outside of emphasis
o   5 credits may be taken outside of Communication Leadership program

– Double Degree Option
o   Students may earn dual MC degrees
o   In accordance with Graduate School policies, students do not have to retake core cohort seminars (10 credits) but are required to take 35 additional credits focused in their secondary area of interest, for a total of 80 credits for both degrees.
o   Students must submit a Graduate School application for the second degree.

Sample Elective Courses:

Digital Media – Managing information, production, and content:

  • Content Strategy & Curation*
  • Legal Implications for Content Production & Digital Media
  • Interactivity Design (Practice)
  • Interactivity Design (Usability)
  • Analytics
  • Production Studio: Storytelling
  • Visual Narrative & Communication: The Future of Entertainment*
  • Mobile Media Development & Integration
  • Mobile Interactivity & Usability
  • Transmedia Storytelling for Marketers
  • Managing Your Web Presence: Strategic Digital Platform Fundamentals
  • Psychology of Digital Media and Persuasion in Content
  • Leadership in Information, Production and Content
  • Social Gaming
  • Business Fundamental in Digital Media
  • Content Marketing and Branded Content
  • International Trends in Mobile Technology & Marketing
  • Multimedia Storytelling
  • Advanced Multimedia Storytelling
  • Data Visualization

Communities & Networks – Managing people, systems, and change

  • Collaborative Leadership in the Networked Age*
  • Community Interaction & Engaging Publics*
  • Intercultural Communication: Cross-Cultural Differences*
  • Creative Problem Solving in the Networked Age*
  • Mobile Phones in Development
  • Social Impact of Mobile Communication
  • Health of Networks
  • Group Communication & Multi-Level Leadership*
  • Organizational Communication*
  • Digital Democracy
  • Business Fundamentals in Communication
  • Social Business Strategies
  • Project Management
  • We The Network: Social Leadership and Campaigns
  • Storytelling: Leadership and Organizations
  • Ethnographic Listening: Understanding Local for Global Leadership*
  • Culture at Work: Internal Organizational Dynamics*

*Denotes a new class offering.


1.  Students must apply for this emphasis after they are admitted to the program and begun the course sequences

2.  Emphasis name and courses need to be negotiated with faculty member(s).

3. Up to three courses (beyond the core) can be taken outside of the Communication Leadership program.